Improve your small business by doing ONE thing - Personalized Marketing Experience part 1 of 2

Marketing is a mix of two different words. Market and Getting, which are both two verbs. Or a place and a verb, depending on definitions and personal perception.
Marketing is defined as " the action or business of promoting and selling products or services, including market research and advertising."
Marketing can also be defined as "the management process through which goods and services move from concept to the customer."
Including the coordination of the 6 P's: Product, People, Process, Price, Promotional Strategy, Place

What’s interesting to note is that marketing is an action. This means it has to be done by someone and it’s not something passive. It’s quite simple to do it on a daily basis as you will soon find out how.

Marketing is also a continuous management process. We can understand the implied message that good management implies good marketing and vice versa. But wait, there’s more!

So now that we know what marketing is let’s ask ourselves. What is management?
Management is the process of dealing with or controlling things or people.
Management is also The organization and coordination of the activities of a business in order to achieve defined objectives.
According to Peter Drucker, "the basic task of management includes both marketing and innovation".

Now those 3 definitions tell us many things and are vital in any business, namely:

Thus from the above definitions and statements, we can insinuate that Marketing, Innovation and Management are all interconnected

Marketing needs to be managed in order for it to succeed, just like your company. This means that YOU as a small business owner are also responsible for the wellbeing of your company through management and marketing. Your employees need to be taken into account for it to succeed. They’re the front-line of all your marketing experiments. Make them happy and your customers will be happy.

The one thing that all companies need in order to survive is not a product. Not a promotional strategy. NOT a board of directors. Neither any extensive process for defining reality.
It’s a customer that buys a product or service. Simple as that.
Customers buy products if they trust what they see. Customers buy on emotions, not logic. They use logic to justify the purchase afterwards and to protect themselves from buyers remorse.
If a customer is satisfied then be sure you will do business for years.

Now, how do you get a customer to be satisfied?

You need Customer Service for that. Your personalized marketing experience requires it.

Customer service is the act of taking care of the customer’s needs by providing and delivering professional, helpful, high-quality service and assistance before, during, and after the customer’s requirements are met.
Customer satisfaction is the degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers.

Customer Service and Satisfaction cannot be built in a lab devoid of direct access to the real world. Most managers of big companies forget this. Constant feedback is required, we’ll talk more about feedback later.
Customer Service can also NOT be externalized to 3rd party companies or to a specific department. Each and every employee works in customer service. From the desk clerk to the accountant to the CEO.

Great, we still have to define "personalized" and "experience".

To personalize is a verb which implies action. To design or produce (something) to meet someone’s individual requirements.
You might say: "Great Andrei, personalized means that I have to  something different for each and every customer!"
Nope. You have one general grand offering which you then personalize for each customer.
Take for example a clothes store that is specialized in T-Shirts. It can personalize them with a Logo/image of its client’s choosing! This is personalized.
If the customer doesn’t know what she wants you can take her personality into account to suggest a personalized service.

Experience is an event or occurrence which leaves an impression on someone.
We all have daily experiences. We remember those experiences which leave a mark on us emotionally. Those can be either positive or negative.
For our purpose, we’ll focus on the positive ones.

Great experiences are relived and retold leading to word of mouth which is the most powerful form of marketing there is.

I will give you the powerful yet simple reasons, the WHY. Then some simple tips to improve your personalized marketing experience which will boost your small business.

Most of the customers I’ve worked with throughout the years are exceptional people who have made the leap into the unknown by building a business. I always encourage anyone I know to do this step. I believe that small businesses are the way of the future.

Entrepreneurship is a great way to learn who you are. Providing the opportunity to sharpen your communication and leadership skills.

Throughout the years I’ve helped many people by developing great software and providing superior automation solutions that increased profits.
Even with all the increases, my help has generated I needed to remember them constantly that automation alone is only of multiple steps towards success.

Each customer needs to have a personalized marketing experience. It doesn’t need to be an extremely complicated marketing plan. It’s can be simple and efficient.
I’m not talking about "could have" or "may have" neither am I implying that she "should have". No. Everyone needs to have a personalized marketing experience.
This is the one thing you could to improve your small business.

Before we go and start gathering data to analyze it later we need to get some other terms straight. I’m sure as a business owner you’re already familiar with these. However, you will view them through a new light.
It’s necessary to know exactly which channels generate how much traffic and where your leads are coming from.

The very first thing you need to do is build a database of all your customers. All the calculations can and will be done automatically. You can use Open Office Calc, Excel or even a simple e-commerce website for this purpose.
Or by using the specific tools I provide my customers during my Marketing Experience 12-week program.
The following should be done per month and per year. This way you’ll get to see some very interesting things about your business.

At last, approaching the turnover sales! The one that everyone is looking for.
Calculate the total sales sum divided by the total number of sales.
+Sales Turnover = sum of total sales / total number of sales +
This number will give you a average "sale" value.